Case studies & updates
How brands run creator campaigns on BookingModel, and what we are shipping next.
HOW TO FIND THE RIGHT INFLUENCERS FOR YOUR BRAND IN 2026
Finding the right influencer for your brand in 2026 is about more than follower count. The best creator can reach the right audience, deliver authentic content, and support your campaign goals. Learn how to evaluate influencers based on audience fit, engagement, content quality, brand alignment, and performance to build more effective creator partnerships.
E-COMMERCE CAMPAIGN: COMBINING CREATORS & AFFILIATE MARKETING
Social commerce has revolutionized shopping, allowing consumers to discover, review, and purchase products entirely within social platforms, bypassing traditional websites. TikTok Shop accelerates this shift by seamlessly merging product discovery with e-commerce. This empowers brands to combine creator marketing with affiliate partnerships, turning audience engagement into measurable sales. Recently, BookingModel supported a campaign leveraging this exact strategy. Rather than relying on creators purely for brand exposure, the campaign successfully integrated affiliate links, boosting product awareness while directly connecting creator content to tangible commercial outcomes.
BEAUTY CAMPAIGN: DRIVING PRODUCT AWARENESS THROUGH TIKTOK CREATORS
Today’s beauty consumers ignore traditional ads, turning instead to TikTok creators and lifestyle influencers for genuine reviews. Even the best products need organic placement in the content audiences already binge. Facing the challenge of reaching younger demographics, one beauty brand ditched polished ads for authentic, creator-led TikToks. By leveraging BookingModel, they partnered with relevant beauty influencers to showcase the product naturally. This campaign focused on short-form videos and real user experiences, proving that strategic creator collaborations are the ultimate key to transforming a product launch into highly engaging, relatable social proof.
DATA-BACKED: ANALYZING UGC VS. STUDIO ADS PERFORMANCE ACROSS 500 AD ACCOUNTS
UGC and studio ads take different approaches to performance marketing, but which one delivers better results in 2026? This breakdown of 500 DTC ad accounts compares ROAS, CTR, hook rates, production costs, and creative performance to help brands choose the right strategy for their paid social campaigns.